GMB Optimization and Google Maps Ranking

Google My Business Optimization

Once you have a business, there may not be a more important next step than getting listed on Google. With the overwhelming number of people starting their search there, you’ll want your brand in front of the largest audience possible. Creating, verifying and optimizing your Google My Business (GMB) Profile is one of the most effective things you can do for your local SEO. The Google My Business (GMB) program is designed specifically for those local businesses. The goal is to help a business’ customers best locate the products and services they’re looking for with the greatest accuracy and the least amount of clicks.

What are some of the benefits of GMB?

Google Maps Marketing And Ranking Service

Local 3-pack SEO

GMB listing optimization, postings of keyworded content and link building to your most important Google property

Social Media Site Creation

Creating social media sites that link back to your website to share GMB posting content across platforms

Local Citation Creation

Creation of business citations, Google Map citations and listings on local directores to establish local relevance.

Ranking Factors In Google Maps SEO

Google maps SEO, or optimizing a business to appear in the local 3-pack, includes a number of unique variables compared to traditional SEO. Some of the primary ranking factors that influence Google local maps SEO include:

• Whether or not the company’s Google My Business page is verified with the business

• The volume and accuracy of “citations” (or mentions of the business name, address, and phone number on other web listings, such as Yelp, Facebook, Yellowpages, LinkedIn, etc.)

• The volume and average rating of reviews on the Google My Business Local page

• The proximity in which the business is located to the centermost point of the city or geo-target

• How well-populated and optimized the company’s Google My Business page

• The domain authority of the company’s website

• How the citation is mentioned on the company site and whether or not it’s properly linked to the Google My Business page

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